400 years of business in 5 Min | School of Marketing

Autoplay
Autocomplete

Previous Lesson Complete and Continue

Content Creation 102

Instruction

How to get the most of this course

The History "How did it all begin" (Module 1)

400 years of business in 5 Min
60 years of Marketing (Audio)
History of Content Marketing (Infographic )

Content Creation Mentality "Conceptual" (Module 2 Part 1)

Content Creation Core Values Model (Visual Asset)
Content Creation Core values Part 1 (Video Interview) (13:27)
Content Creation Core values Part 2 (Video Interview) (19:06)
Content Creation Core values Part 3 (Video Interview) (17:00)
Content Creation Core values Part 4 (Video Interview) (14:20)
Content Emotional Intelligence journey Part1 (Video Interview) (12:37)
Content Emotional Intelligence Journey Part2 (Video Interview) (15:09)
Content Emotional Intelligence Journey Part 3 (Video Interview) (11:26)
Content Emotional Intelligence Journey Part 4 (Video Interview) (17:29)
Content Emotional Intelligence Journey Part 5 (Video Interview) (9:27)
Content Emotional Intelligence Journey (Visual Asset)

Content Marketer Mentality "Execution" (Module 2 Part 2)

Introduction to Content Creation (Timelapse+Audio) (2:09)
Text Content Universe (2:32)
The Visual Content Parallel universe (2:34)
Micro Content (The Marketing Spacetime) (2:54)
Procrastination (The Wormhole) (Comic + GIF)
Perfectionism : Content Schizophrenia (Artistic perspective) (1:24)

Content Lean Canvas (Module 3)

Content Lean Canvas Introduction (3:02)
Problems (2:06)
Content Objective (1:53)
Marketing Objective (3:14)
Business Objective (1:59)
Core Message (1:34)
Targeted Behavior (1:21)
Emotional Triggers (3:53)
Content Mental Conclusion (0:50)
Platforms (0:42)
Content Ideology (1:35)
Content Formats (1:27)
Persona Sheet (1:31)
Content ID (0:57)
Content Lean Canvas PowerPoint Presentation
Content Lean Canvas Part 1 (Video Interview) (17:39)
Content Lean Canvas Part 2 (Video Interview) (22:29)
Content Lean Canvas Example (Pre-filled Template)

Content Funnels Blueprint (Module4)

Content Funnels Blueprint (White Paper)
Content Funnels Blueprint (Explainer Audio)

The Content Ideology Handbook (Module 5)

The Content Ideologies Handbook (eBook)

Storytelling Crash Course (Module 6)

How to tell a great story
Its not about storytelling, Its all about “Storymaking” (3min Video) (1:51)

Neurocontent 101 (Bonus: Module7)

Neuromarketing Introduction (3:33)
Neurocontent Introduction (1:17)
NeuroContent 101 "The Subconscious Languages" (Interactive-Infographic)

Templates & Printable material

Content Lean canvas (Printable Template )
Content Funnels 102 (Printable Version)
Content Lean Canvas (Excel Template)
Marketing Strategic Foundation (Brand Character /Persona Sheet/Competitive Analysis/ Content Execution Plan
Marketing Strategic Foundation (Explainer Sheet)
Content Marketing 101 (eBook)

Teach online with

400 years of business in 5 Min

Complete and Continue

Discussion

40 comments